Prompt: AI software conducting interviews with and evaluate them.
Kickoff
Avver.AI is the first fully automated AI software to conduct 1:1 interviews with candidates, and evaluate them during the conversation. It’s also the first software that can strategize the order of questions based on the candidates’ responses–all while also answering questions that the candidates have.
Project Vision
Avver.ai is on a mission to provide a seamless and effortless experience for hiring companies, and a fair, unbiased interview experience for candidates. The AI is built to ask strategic questions and provide company information without judgment of the candidate’s superficial information such as gender, age, race, ethnicity, or religion.
Challenges
What would this look like in a real-life application?
Who is the brand voice?
What is the competition doing and is this technology available?
USEFUL QUESTIONS
Traits that best describe Avver’s voice?
What technology is available now?
Who is the target audience?
pRIMARY USER
Meet Charles, a 37 -year-old CEO of a tech company based out of L.A. who wants to take the non-traditional approach to hiring new candidates to help him run his new billion-dollar app. There simply aren't enough hours in the day for them to run a successful company and take the time to find the right person.
COMPETITIVE ANALYSIS
I identified a few key competitors that seem to offer minor A.I. solutions but do not offer a 1-on-1 interview process.
Most competitors offer an automated response system experience that pulls in keywords to identify potential candidates and schedule meetings.
This is not unique. This updated UI experience is not a true 1-on-1 A.I. interaction. Automated responses do not account for human nuances that define what human to human communication is.
BRAND ALLIGNMENT
Because this is more or less a fictitious company, the goal behind a brand alignment is to showcase a new product without it feeling too unfamiliar and to visualize potential business proposals. Additionally, what are the keywords people will think of when they finally meet the product? This is broken down into two categories.
Company Alignment
Otta: approachable, friendly, fun
Headspace: people-oriented, emotional, expressive
Designity: organic, creative, boundless
Trait Alignment
Feminine: Compassionate, sensitive, tolerant, intuitive, amorphous
Trendy: Popular, fashionable, latest, contemporary, swankiest
Casual: Informal, cool, homey, laid-back, easygoing
Precise: Explicit, clear, straightforward, strict, well-defined
Mature: Sophisticated, grown, prime, cultured, wise
The design
After creating a prototype from low fidelity wireframes I constructed a 7 question survey for participants to answer throughout the usability study. I asked 5 different participants to run through the app in our prototype and complete an order in hopes of garnering enough feedback to use for the next design iteration.
Style guide
Combining a mature color scheme that expresses the design traits that align with like-minded companies was a no-brainer. The goal was to have a familiar feel and experience for users to trust and identify with.
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primary font
Jost | 78 | Bold
Secondary font
Jost | 14 | Regular