Prompt: Design an app to help children learn about their emotions

ROLE

All aspects of the design and research process

dURATION

6 Weeks

pROCESS DECK

Kickoff

My idea was to design an app made for children in their early stages of learning and development. The purpose was to be able to assist them in understanding and navigating their own emotions.

Project Vision

I believe this has a lot of potential. My ultimate vision for this project would be for the app work in conjunction with a separate website for parents to track their child's emotional educational progress and be given tips and guides on how to navigate through those life lessons. The goal is to simply help children recognize their own emotions and help parents guide and track their children’s feelings day to day.

Challenges

  • Designing a child-friendly interface

  • Simple use of language and images

  • Conveying complex ideas to children

USEFUL QUESTIONS

  1. Who are the competitors?

  2. How will children interact with the interface?

  3. How can I help children recognize different emotional states in a way that they can recognize?

pRIMARY USER

Meet Dary. A 30-year-old stay-at-home mother with a high school diploma. She has two boys. Elijah, age 5, and Lucas, age 3. Both boys are homeschooled and need to find a way to educate them in every aspect.

COMPETITIVE ANALYSIS

Here’s where it gets tricky. All competitors are made and marketed towards both adults and late-teens, except for one, Sesame Street. This app however is not fully and specifically intended for emotional education. There is nothing on the market today for children and parents to learn about emotional development. So, who did I identify as potential competitors?

Calm

Headspace

YouTube

Sesame Street

IMPRESSIONS

The design

After creating a prototype from low fidelity wireframes I began constructing a working prototype after receiving feedback from an unmoderated user case study of the prototype. The design came from combining brand alignment measures and original design inspiration that mirrored a children's book.

Style guide

Combining a playful color scheme that invokes a sense of calm and happy design traits that align with the original design idea. The goal was to have children feel as though they were reading an interactive book with characters they could attach themselves to despite most of them be amorphous shapes with human-like emotion.

#599AFF

#FFBD59

#B0511C

#FFFFFF

primary font

Roboto | Bold

Secondary font

Archivo | Semi Bold